{"id":2761,"date":"2018-04-24T12:49:12","date_gmt":"2018-04-24T12:49:12","guid":{"rendered":"https:\/\/demo.wippo.md\/?p=2761"},"modified":"2018-07-27T14:10:26","modified_gmt":"2018-07-27T14:10:26","slug":"ce-este-un-crm-customer-relationship-mangement","status":"publish","type":"post","link":"https:\/\/www.demo.wippo.md\/ru\/ce-este-un-crm-customer-relationship-mangement\/","title":{"rendered":"\u0427\u0442\u043e \u0442\u0430\u043a\u043e\u0435 CRM (\u041e\u0442\u043d\u043e\u0448\u0435\u043d\u0438\u044f \u0441 \u043a\u043b\u0438\u0435\u043d\u0442\u0430\u043c\u0438)?"},"content":{"rendered":"<p>CRM sau Managementul Rela\u021biilor cu Clien\u021bii este un sistem de optimizare a proceselor de gestionare a unei companii. Toate procedurile de comunicare \u00eentre departamentele companiei, procesele de interac\u021biune cu clien\u021bii \u0219i furnizorii c\u00eet \u0219i strategiile de marketing sunt unificate \u00eentr-o singur\u0103 baz\u0103 de date. Astfel, valorific\u00e2nd toate aceste informa\u021bii, de\u021binem un control a tuturor proceselor de business \u0219i avem posibilitatea de a crea \u0219i valorifica noi oportunit\u0103\u021bi de cre\u0219tere a afacerii.<\/p>\n<h2>Cui \u00eei sunt destinate sistemele CRM?<\/h2>\n<p>Sistemele CRM sunt necesare tuturor companiilor\u00a0 care \u00eentrunesc aceste criterii:<\/p>\n<ul>\n<li>Companii produc\u0103toare din orice domeniu;<\/li>\n<li>Firme ce comercializeaz\u0103 en- gros;<\/li>\n<li>Companii ce presteaz\u0103 servicii.<\/li>\n<\/ul>\n<h2>Principalele sarcini rezolvate de CRM<\/h2>\n<ul>\n<li>Men\u021binerea \u0219i protejarea bazei de clien\u021bi;<\/li>\n<li>Motiva\u021bia \u0219i controlul managerilor de v\u00e2nz\u0103ri;<\/li>\n<li>Delimitarea activit\u0103\u021bii v\u00e2nz\u0103torilor;<\/li>\n<li>Colectarea informa\u021biilor despre clien\u021bi;<\/li>\n<li>Controlul interac\u021biunii subdiviziunilor companiei;<\/li>\n<li>Evaluarea eficacit\u0103\u021bii publicit\u0103\u021bii.<\/li>\n<\/ul>\n<h2><strong>Avantajele implement\u0103rii sistemului CRM<\/strong><\/h2>\n<ul>\n<li><strong>Posibilitatea de a semna mai multe contracte<\/strong> \u00eentr-un timp mai scurt;<\/li>\n<li><strong>Prelucrarea operativ\u0103 \u0219i calitativ\u0103 a cererilor din partea clien\u021bilor<\/strong>, datorit\u0103 c\u0103reia cre\u0219te volumul v\u00e2nz\u0103rilor, m\u0103re\u0219te nivelul satisfac\u021biei clien\u021bilor \u0219i duce la fidelizarea acestora;<\/li>\n<li><strong>Stocarea datelor \u0219i tranzac\u021biilor \u00eentr-o baz\u0103 de date securizat\u0103<\/strong>\u00a0oferind angaja\u021bilor acces doar la informa\u021bia disponibil\u0103 \u00een conformitate cu func\u021bia pe care o de\u021bine \u0219i nu este posibil\u0103 falsificarea sau schimbarea datelor;<\/li>\n<li><strong>Stocarea informa\u021biei despre clien\u021bi \u00eentr-un singur sistem<\/strong> asigur\u0103 companiei o colaborare ne\u00eentrerupt\u0103 cu acesta \u00een cazul plec\u0103rii managerului de v\u00e2nz\u0103ri;<\/li>\n<li><strong>Mic\u0219orarea cheltuielilor companiei<\/strong>, printr-un lucru eficient \u0219i prin automatizarea opera\u021biunilor telefonice \u0219i de trimitere a fax-urilor, e-mail-urilor;<\/li>\n<li><strong>Efectuarea datelor statistice<\/strong> ofer\u0103 posibilitatea de a afla din timp nivelul v\u00e2nz\u0103rilor realizate dintr-o anumit\u0103 perioad\u0103.<\/li>\n<\/ul>\n<p>\u00cen cadrul punerii \u00een aplicare a sistemelor de automatizare informatic\u0103,\u00a0 efectu\u0103m urm\u0103toarele lucr\u0103ri:<\/p>\n<ul>\n<li>Formul\u0103m obiectivele de afaceri care tnecesit\u0103 a fi solu\u021bionate prin implementarea sistemului <a href=\"\/?page_id=7\"><strong>Wippo CRM<\/strong><\/a>;<\/li>\n<li>Analizeaz\u0103m procesele de business a companiei \u0219i determin\u0103m structura IT existent\u0103;<\/li>\n<li>Preg\u0103tim specifica\u021biile tehnice;<\/li>\n<li>Elaboreaz\u0103m criteriile de evaluare a punerii \u00een aplicare a sistemului de automatizare;<\/li>\n<li>Realiz\u0103m o prezentare cu privire la sistemul Wippo CRM implementat;<\/li>\n<li>Instruim personalul privind folosirea sistemului Wippo CRM.<\/li>\n<\/ul>\n<p>Solu\u021bia business CRM te va ajuta s\u0103 cre\u0219ti v\u00e2nz\u0103rile, s\u0103 \u00eembun\u0103t\u0103\u021be\u0219ti procesul de v\u00e2nzare \u0219i automatizare a activit\u0103\u021bilor de marketing. Cu ajutorul Customer Relationship Management \u00eembun\u0103t\u0103\u021bim calitatea rela\u021biilor cu clien\u021bii \u0219i productivitatea angaja\u021bilor. De asemenea solu\u021bia contribuie la realizarea eficient\u0103 a proiectelor desf\u0103\u0219urate \u00een companie.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>CRM sau Managementul Rela\u021biilor cu Clien\u021bii este un sistem de optimizare a proceselor de gestionare a unei companii. Toate procedurile [&hellip;]<\/p>\n","protected":false},"author":3,"featured_media":6212,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":[],"categories":[21],"tags":[60],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v15.6.2 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Implementare CRM Moldova - Ce este un CRM si optimizarea business proceselor<\/title>\n<meta name=\"description\" content=\"Principalele sarcini rezolvate cu ajutorul CRM si avantajele de implementare CRM Moldova pentru orice companie din Republic Moldova\" \/>\n<meta name=\"robots\" content=\"noindex, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<meta property=\"og:locale\" content=\"ru_RU\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Implementare CRM Moldova - Ce este un CRM si optimizarea business proceselor\" \/>\n<meta property=\"og:description\" content=\"Principalele sarcini rezolvate cu ajutorul CRM si avantajele de implementare CRM Moldova pentru orice companie din Republic Moldova\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.demo.wippo.md\/ru\/ce-este-un-crm-customer-relationship-mangement\/\" \/>\n<meta property=\"og:site_name\" content=\"Wippo IT\" \/>\n<meta property=\"article:published_time\" content=\"2018-04-24T12:49:12+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2018-07-27T14:10:26+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/www.demo.wippo.md\/wp-content\/uploads\/2017\/11\/CRM.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"1200\" \/>\n\t<meta property=\"og:image:height\" content=\"630\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"\u041f\u0440\u0438\u043c\u0435\u0440\u043d\u043e\u0435 \u0432\u0440\u0435\u043c\u044f \u0434\u043b\u044f \u0447\u0442\u0435\u043d\u0438\u044f\">\n\t<meta name=\"twitter:data1\" content=\"2 \u043c\u0438\u043d\u0443\u0442\u044b\">\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"WebSite\",\"@id\":\"https:\/\/www.demo.wippo.md\/#website\",\"url\":\"https:\/\/www.demo.wippo.md\/\",\"name\":\"Wippo IT\",\"description\":\"We make it work\",\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":\"https:\/\/www.demo.wippo.md\/?s={search_term_string}\",\"query-input\":\"required name=search_term_string\"}],\"inLanguage\":\"ru-RU\"},{\"@type\":\"ImageObject\",\"@id\":\"https:\/\/www.demo.wippo.md\/ru\/ce-este-un-crm-customer-relationship-mangement\/#primaryimage\",\"inLanguage\":\"ru-RU\",\"url\":\"https:\/\/www.demo.wippo.md\/wp-content\/uploads\/2017\/11\/CRM.jpg\",\"width\":1200,\"height\":630,\"caption\":\"Implementare CRM Moldova\"},{\"@type\":\"WebPage\",\"@id\":\"https:\/\/www.demo.wippo.md\/ru\/ce-este-un-crm-customer-relationship-mangement\/#webpage\",\"url\":\"https:\/\/www.demo.wippo.md\/ru\/ce-este-un-crm-customer-relationship-mangement\/\",\"name\":\"Implementare CRM Moldova - 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